How to Use Email Marketing to Engage with Customers
In the age of likes, follows, and algorithm changes, one thing remains steady: email. If you want a direct, reliable way to keep your audience informed, connected, and coming back for more—email marketing is your best friend.
The Gmail loading screen.
Whether you run a photobooth business, a creative service, or any customer-facing brand, a well-crafted email is more than just a message—it’s a relationship builder.
Here’s how to use email marketing to truly engage with your customers:
1. Start with Value, Not Just Promotion
Nobody wants a never-ending stream of “Book now!” emails. Instead, share useful content: tips for planning events, behind-the-scenes from recent setups, or even vendor recommendations. Make your emails something your audience looks forward to opening.
2. Segment Your List
Not all subscribers are the same. Some are past clients, some are event planners, and others are just curious. Use your email platform to group your audience based on interests, location, or interaction history. That way, you’re sending the right message to the right people.
Emails are great for business updates!
3. Use Eye-Catching Subject Lines
Your subject line is the first impression. Keep it short, fun, and relevant—something like:
“Planning a Fall Wedding? Read This First 🍁”
“Sneak Peek: Our New Backdrop Just Dropped 👀”
“Photo Tip Tuesday: How to Pose Like a Pro 📸”
4. Keep It Clean and Clickable
Stick to one main message per email. Add clear headings, short paragraphs, and a bold call-to-action button (like “Book Now” or “View Gallery”). Mobile-friendly design is a must—most people read emails on their phones!
5. Stay Consistent (But Not Annoying)
You don’t need to email every day—just regularly enough to stay top of mind. A monthly update or event-season series is a great start. Let your tone match your brand: warm, helpful, and a little bit fun never hurts.
At Vivid Curiosity Productions, we love connecting with our community through our monthly mailing list. We share tips, event inspiration, and exclusive promos—because emails should feel like an inside scoop, not a sales pitch.
Book us today and let us create something memorable for your next event in the Greater Toronto Area, Kitchener, Waterloo, Cambridge, or Guelph.
(Oh, and while you're at it... maybe sign up for our mailing list, too! 😉)
